ASB’s new customer-facing wardrobe was produced in conjunction with Kiwi designer Maaike Clothing and Belgravia Apparel. Peg Creative was approached to manufacture badges with a clear focus on Kāpuia (being united) and ethical sustainability for the nationwide rollout. Our speciality engraving technique produced high-contrast graphics without the use of harmful plastics or inks; a stylish addition to compliment ASB’s new look.